Brand Strategy Lead - Google : Job Details

Brand Strategy Lead


Job Location : Toronto, ON, CA

Posted on : Wed, 15 May 2019 20:18:28 GMT

Job Description :
Toronto, ON

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 8 years of combined experience in brand building, media strategy, technology, and consumer research.

Preferred qualifications:

  • Experience in leading/building a brand including; developing strategy, communications, marketing execution, media strategy and measurement.
  • Experience planning, buying, and measuring offline and online media.
  • Demonstrated proficiency in mining data to create brand building insights and building into a compelling story/narrative.
  • Understanding of video tech, innovation and trends
  • Demonstrated ability to captivate and influence an audience.
  • A passion for brand building in the digital world.
About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing business grow. Using your influencing and relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

The Brand Acceleration Team is a tight knit group of brand builders and believers who work directly on YouTube and Google Video platforms. Our role is to provoke, inspire and simplify the complex world of digital brand building by bringing the advertisers we work with data driven insights and cross-industry expertise meant to accelerate their businesses. The team is made up of both advocates and media activators who have expertise across brand, creative, media and measurement strategy. You will work closely with Google's largest brand advertisers and Google's internal LCS (Large Customer Sales) Team to transform the way they build brands on YouTube. You will act as a thought leader in brand strategy, a creative inspiration for brand solutions, an innovator in new media strategy, a healthy understanding of consumer insights and an expert in all things YouTube. You will lead and develop Brand Workshops, YouTube Narratives and Advertiser Consultations

New Product Solutions is the link between Google’s Product and Sales organizations. We turn product innovations into client solutions that enable our customers to get the most out of Google’s advertising products and the web. We partner with Sales team members in building the strongest commercial strategy, and we equip customer-facing Googlers with essential product expertise. We are fascinated by all things digital and passionate about shaping the quickly evolving world of online advertising.

  • Champion the power of YouTube as a Brand Building platform both externally (customers, media agencies, creative agencies, conferences) and internally.
  • Develop transformational brand solutions by leveraging global best practices and the creation of 'one-to-many' solutions.
  • Develop, leverage (global and regional) and deploy brand solutions with the objective to improve Sales teams approach to supporting clients with large, multi-faceted media propositions.
  • Ensure competitive perspectives and differentiated value propositions are generated through market-relevant insights
  • Captivate the attention of large audiences with your thought leadership in brand building and physical presence
At Google, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.
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