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Undisclosed

Job Location : , USA

Posted on :

Job Description :
SUMMARY: The Digital Marketing Specialist will work closely with the marketing and sales teams to develop and execute effective digital marketing campaigns utilizing such techniques as e-mail marketing, paid search, banner ads, webinars and video production/editing among others. Responsibilities also include helping to update content for websites, along with initiatives to drive traffic to social media sites and websites. ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Create and execute email and multi-channel digital marketing campaigns ensuring timely launch, tracking and reporting. Set up and maintain email automation/drip campaigns.
  • Create and execute paid search and PPC campaigns.
  • Ensure all digital creative and copy reflect email strategy and brand standards.
  • Manage A/B tests and optimize campaigns based on A/B testing.
  • Update and test HTML email templates to ensure compatibility on desktop and mobile.
  • Monitor email campaign performance and proactively identify opportunities for increased engagement and loyalty.
  • Produce simple videos and have ability to edit videos.
  • Design web landing pages, digital banner ads, emails, webpages, presentations, etc. and ensure brand standards are maintained.
  • Facilitate production of webinars and support webinar marketing programs.
  • Create infographics and other digital content for website, blogs, social media, etc.
  • Stay up-to-date with social media and digital media advancements.
  • Prepare and present digital media analytics and reports to upper management.
  • Provide on-going support to sales and marketing goals and initiatives and other job duties as assigned.
SKILLS AND ABILITIES:
  • Proficient with Adobe Creative Suite including InDesign, Photoshop, Illustrator, Premiere and/or Aftereffects and Dreamweaver
  • Proficient with JavaScript, CSS and HTML
  • SQL, PHP JQuery experience preferred
  • Experience with MailChimp preferred
  • Proficient with Word Press content management system
  • Solid understanding of web metrics, SEO digital analytics, with the ability to generate, analyze and interpret data. Experience with Google Analytics preferred.
  • Deep understanding of digital marketing and digital production, strong attention to design detail
  • Knowledge of social media best practices
  • Ability to effectively manage multiple priorities
  • Exceptional writing, editing and communication skills
  • Excellent organizational and project management skills
EDUCATION AND EXPERIENCE:
  • Bachelor’s degree in marketing and/or internet marketing preferred
  • 3-5 years experience in a digital marketing capacity
  • Google AdWords or Google Analytics Certification a plus
  • Photography experience a plus
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