Sports Marketing Specialist - Red Bull : Job Details

Sports Marketing Specialist

Red Bull

Job Location : Dallas, TX, USA

Posted on : Wed, 20 Feb 2019 01:46:28 GMT

Job Description :
Areas that play to your strengths (all the responsibilities we'll trust you with)

  • Athletes and Influencers

    Support the SMM with identifying, developing and nurturing relationships with new athlete talent that ensures we have the best and most relevant athletes on our roster and sports influencers that increase brand relevance.

    Identify locally relevant athletes’ stories and help create opportunities to amplify their reach within and beyond the region

    Establish a rich network in regional sports scenes to maintain awareness of emerging trends and opinions leaders (based on our national marketing strategic priorities: basketball, esports/gaming and motorsports)

  • Event Initiatives & Projects

    Support the project management and execution of local and national Red Bull Sports Marketing event properties and their BTL activation plans in market

    Coordinate regional Sports Marketing resources in order to deliver highest impact with local events

    Participate in Red Bull brand activation strategy at supported 3rd party sports events within the region

    Support the BU team with executing global Red Bull owned events and assist with their regional BTL activations through regional cross functional leadership

    Support the BU team with executing athlete projects and sport events and manage all related budgets

  • Event Car Program

    Support with planning and execution of the Event Vehicle program

    Partner with third party workforce and oversee onsite logistics

    Coordinate Event Car program budget and calendar

    Evaluate requests and ideate on the best use of the assets to ensure highest impact

  • Collaboration & Discovery

    Partner with the SMM and region team (sales, event logistics, and marketing) to ensure quality planning and execution of all Red Bull owned and supported Sports Marketing events in the region

    Influence and contribute to the annual Sports Marketing Business Plan

    Identify regional and local scenes that significantly influence brand image with our target consumers

    Identify branded and non-branded sports content and stories for our owned and shared media channels

    Support the Activation & Communications team to achieve optimal media outcome

  • 2+ years of experience in Marketing, preferably with a focus on sports, athletes, and consumers

  • A clear understanding on the Red River Region sports market scenario and the opportunities that it might offer to our brand positioning

  • An understanding of traditional and non-traditional brand marketing strategies

  • A history of thoughtful execution of innovative ideas

  • A knowledge of and a knack for identifying a wide variety of sports trends and scenes on a regional and national level

  • Coordination of collaborative projects from ideation through planning and execution

  • Some budget management or coordination

  • An understanding of marketing communications and storytelling with an emphasis on content in the digital and social media landscape

  • The ability to write, present, and share ideas articulately

  • A history of thriving in collaborative and creative environments

Apply Now!

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