Job Details : Associate Director- Marketing Science - Vertex Pharmaceuticals

Associate Director- Marketing Science

Vertex Pharmaceuticals

Job Location : Boston, Massachusetts, USA

Employment Type : Full-Time

Posted on : 2019-01-04T05:49:43-05:00

Job Description :

Job Description:

Vertex is seeking an Associate Director to join the Marketing Science team in the Commercial organization. The Marketing Science team is responsible for delivering commercial insights to support strategic decision-making and enhance the effectiveness of commercial activities. This is an exciting opportunity to join a growing team as we revamp our support for Vertex’s efforts to bring transformative medicines for serious diseases beyond Cystic Fibrosis.
Responsibilities
The Associate Director will be responsible for delivering commercial insights to inform strategic choices and commercialization decisions for pipeline assets in disease areas beyond Cystic Fibrosis, primarily in Pain and Haemoglobinopathies.
As an integral member of the Global Commercial Brand Teams in these disease areas, the AD will partner with the team to maintain a clear understanding of the overall business, key questions for the program, current and emerging priorities, and the insights needed to address them.
Specifically, the AD will:
 
  • Evaluate the quality of available information and assumptions, and identify critical insights gaps.
  • Formulate a comprehensive insights generation plan to address a spectrum of business using the appropriate methodology (primary or secondary market research, analytics)
  • Design and execute the analysis plan:
    • Primary market research: Collaborate with cross-functional stakeholders to articulate research objectives, identify the appropriate approach & vendor to execute the study
    • Data analytics: Develop a data analysis plan using in-house or external data; conduct analysis or partner with advanced analytics colleagues on the team
  • Interpret the findings and integrate it with known information to present a cohesive point of view and implications
The AD will also own the development of the situational analysis for the annual brand planning process, and refresh it periodically to reflect new insights.
Across all these activities, the AD will function as a key thought partner to the Global Marketing lead and provide objective perspective and insights.

#LI-SO1

Qualification:

This individual must be highly self-driven and intellectually curious, and blend technical expertise with sound business judgment to address business problems.
 
  • 6+ years in bio-pharma marketing, market research and/or analytics; 3+ years in management consulting or advisory support preferred
  • Graduate degree (Masters or higher) in Business, Marketing, Economics, Statistics
  • Strong understanding of the biopharma commercialization process; experience with go-to-market approaches and launch planning
  • Well-versed with a variety of primary market research methodologies; substantial experience managing design and execution of primary market research projects
  • Strong quantitative analysis skills; familiar with standard pharma datasets; experience running analyses, partnering with advanced analytics professionals, and interpreting results
  • Proactive orientation - able to anticipate issues, engage with stakeholders and plan accordingly
  • Demonstrated track of engaging as thought partner with stakeholders
  • Comfortable with ambiguity; able to effectively structure problems and solution approaches
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