Job Details : Athlete Marketing Manager - redbull uk

Athlete Marketing Manager

redbull uk

Job Location : Denver, Colorado, USA

Employment Type : Full-Time

Posted on : 2018-10-29T11:31:43-04:00

Job Description :

Areas that play to your strengths

(all the responsibilities we'll trust you with)

  • ATHLETE MARKETING

    Create the overall athlete and playground marketing strategy for the business unit

    Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy

    Find new talent and ensure the best US athletes are on the radar and poised to be on the roster

    Create a marketing, communication, and performance plan for each managed athlete

    Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution

    Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights

    Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome

    Leverage existing national and international athlete assets to create targeted outcome and touch points in the Business Unit and/or respective playground

    Drive external communication of branded and on-message athlete stories through collaboration with internal partners - communications, digital, and Red Bull Media House – across multiple platforms – editorial communications, social media, and partners

    Proactively leverage and use international athletes traveling and competing in the business unit

    Partner with field marketing managers to operate a "Friends of Red Bull” program with key opinion leaders in the business unit sports universe that builds an authentic product and brand connection

    Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message

    Plan, set, and control assigned budgets

  • ATHLETE PERFORMANCE MANAGEMENT

    Execute portfolio management to ensure the right athletes are a part of the regional roster

    Execute baseline goal setting, planning, and performance management for each managed athlete

    Track, evaluate and manage bi-annual sports and marketing goals with each athlete

    Individually access and evaluate each managed athlete’s career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations)

    Integrate appropriate and innovative performance solutions to an athlete’s program

    Ensure each managed athlete is knowledgeable about product usage and the brand

    Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results

    Recognize/evaluate athlete performance problems and propose solutions or termination plans

  • ADMIN/DAY TO DAY WORKFLOW

    Service athletes

    Collaborate and work in team environment with other AMMs, SMMs, and internal stakeholders

    Support business unit sports marketing managers within their regions, as well as HQ director of athlete marketing in building annual business plans

    Own and manage athlete budgets and assigned projects

    Work with risk management and legal departments to facilitate all necessary agreements with outside parties according to Red Bull standards.

  • Apply Now!

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