Job Details : Manager, Digital Marketing Analytics - Republic Services, Inc.

Manager, Digital Marketing Analytics

Republic Services, Inc.

Job Location : Phoenix, Arizona, USA

Employment Type : Full-Time

Posted on : 2019-01-31T22:10:05-05:00

Job Description :

About Us

Republic Services is an industry leader in U.S.
recycling and non-hazardous solid waste.
Through our subsidiaries, Republic’s collection companies, recycling centers, transfer stations, and landfills focus on providing effective solutions to make proper waste disposal effortless for our 14 million customers.
We’ll handle it from here, our brand promise, lets customers know they can count on Republic to provide a superior experience while fostering a sustainable Blue Planet for future generations to enjoy a cleaner, safer and healthier world.

Why Work with Us

Our Company cannot thrive without great people devoted to serving customers, the community, and the planet.
We hire the best people to make Republic a great place to work.
We are focused on attracting talented individuals across professions who are as committed to serving customers and the planet as we are.
We strive to create a workplace that's meaningful and rewarding to our 33,000 employees.
That's why we are proud to be recognized as Best Large Employer by Forbes, World’s Most Ethical Companies by Ethisphere, and One of the Most Meaningful Companies to Work for in America by Business Insider.



Job Description

As Republic Services takes Digital Marketing to a new level, we are looking for a Manager, Digital Marketing Analytics.
This customer-centric Digital Marketing team is focused on driving revenue growth and customer retention.
The Manager, Digital Marketing Analytics will lead building and executing on an analytics strategy that empowers the organization to better understand digital’s impact, pinpoint digital experiences to test and optimize, and provide customer-facing teams with the data to efficiently support customer conversations.
This is an exciting time to join this dynamic team that is transforming our customer’s experience!



Knowledge, Skills & Abilities


Preferred Qualifications


Principal Responsibilities

  • Builds and organizes a team of digital marketing analysts who will provide day-to-day analysis, identify anomalies and opportunities.

  • Creates and owns process to communicate and track action of opportunities identified by analysts with digital peers and stakeholders, and connect opportunities to the overall corporate strategy.

  • Leads KPI definition, reporting and analysis across the multi-year Customer Experience transformation roadmap.

  • Develops a leading omni-channel digital analytics strategy and roadmap that outlines the framework and path to transform into a data-driven organization inclusive of people, processes, and technology.

  • Drives execution of digital marketing analytics strategy partnering with stakeholders and IT.

  • Delivers standard analytic reports, analysis, and recommendations for stakeholders across marketing (brand, digital and revenue/pricing), sales, and operations.

  • Develops and rolls out a plan to ensure digital initiatives and enhancements are based on data and analytics, and projects have clear, measurable KPIs to measure impact.

  • Creates and institutionalizes a test and experimentation culture across digital touchpoints via defined parameters on what to test based on statistical significance and an integrated technology set to efficiently create A/B and multivariate tests.

  • Proactively identifies and analyzes key drivers behind digital marketing performance and delivers insights to channel owners to optimize online user experience and performance of media spend.

  • Partners with IT to extend integrated analytics technology foundation to meet current and future business needs.

  • Ensures accuracy of data captured across digital touchpoints with continuous monitoring of website to ensure there is no degradation on page load time.

  • Stays abreast of digital analytics industry trends including predictive analytics and AI.
    Continuously assesses opportunities for Republic to optimize in the analytics arena.

  • As appropriate, reviews the analytics technology stack and provides recommendations for optimization in accordance with new technology or business needs.

  • Provides direction to creatively simplify complex data into consumable visual representations to drive optimization conversations and standard reporting.

  • Provides coaching and direction to members of the digital analytics team.

  • Performs other job-related duties as assigned or apparent.

 

The statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position, and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required by an incumbent so classified.
Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.



Qualifications

  • Bachelor’s degree or equivalent

  • Minimum 5 years analytics experience (Required)

  • 2+ years’ experience evaluating, implementing and using enterprise tag management, web analytics, and/or testing technologies

  • Working knowledge of digital marketing tactics and supporting technology stack (search, paid advertising, email, website including eCommerce, marketing automation, CRM)

  • Experience with data visualization tools (Qlik, Tableau, SFDC)

  • Demonstrates strong analytical curiosity

  • Ability to communicate clearly and effectively across levels and functions.

  • Excellent oral and written communication skills.



Rewarding Compensation and Benefits

Eligible employees can elect to participate in:


  • Comprehensive medical benefits coverage, dental plans and vision coverage.

  • Health care and dependent care spending accounts.

  • Short- and long-term disability.

  • Life insurance and accidental death & dismemberment insurance.

  • Employee and Family Assistance Program (EAP).

  • Employee discount programs.

  • 401(k) plan with a generous company match.

  • Employee Stock Purchase Plan (ESPP).




Republic Services is an equal opportunity employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law.
Apply Now!

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